Cookie Policy
Last Updated: January 28, 2025
This Cookie Policy explains how PurelyData AI uses cookies and similar tracking technologies on our website (purelydata.ai). By using our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and gather information about how the website is being used.
Cookies can be "session cookies" (temporary, deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
2. Why We Use Cookies
We use cookies and similar technologies for several purposes:
- Essential functionality: To enable core features of our website
- Analytics: To understand how visitors interact with our website and improve user experience
- Performance: To optimize website loading speed and performance
- Preferences: To remember your settings and choices
3. Types of Cookies We Use
Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and security features. The website cannot function properly without these cookies.
Examples:
- Session management cookies
- Security cookies to prevent fraud
- Load balancing cookies
Analytics Cookies (Performance)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
Examples:
- Google Analytics cookies (page views, session duration, bounce rate)
- Traffic source tracking
- Popular page identification
Preference Cookies (Functionality)
These cookies allow the website to remember choices you make (such as language preferences or region) and provide enhanced, personalized features.
Examples:
- Language preference cookies
- Theme or display preference cookies
- Form auto-fill preferences
Marketing Cookies (Optional)
These cookies may be set through our website by our advertising partners (if applicable). They may be used to build a profile of your interests and show you relevant advertisements on other websites.
Note: We currently use minimal marketing cookies. Any use of marketing cookies will be disclosed in the cookie table below.
4. Detailed Cookie Information
Below is a detailed list of cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics: Distinguishes unique users | 2 years | Analytics |
| _ga_* | Google Analytics: Tracks session state | 2 years | Analytics |
| _gid | Google Analytics: Distinguishes users | 24 hours | Analytics |
| _gat | Google Analytics: Throttles request rate | 1 minute | Analytics |
| __session | Maintains user session state | Session | Essential |
| theme_preference | Stores user's theme preference | 1 year | Preference |
| cookie_consent | Stores cookie consent preferences | 1 year | Essential |
5. Third-Party Cookies
In addition to our own cookies, we use cookies from third-party services:
Google Analytics
We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information such as:
- Pages visited and time spent on each page
- How users arrived at our website (referral source)
- Browser and device information
- General geographic location (country/city level)
This information is collected in aggregate and anonymized form. Google's use of this data is governed by the Google Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Other Third-Party Services
We may use additional third-party services (such as LinkedIn Insight Tag or similar analytics tools) in the future. Any such services will be disclosed here, and you will have the option to manage these cookies through your browser settings.
6. How to Manage Cookies
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept all cookies
- Choose which cookies to accept
- Delete cookies after each browsing session
- View and delete existing cookies
How to access cookie settings in popular browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Opt-Out Tools
You can also use opt-out tools for specific services:
Impact of Disabling Cookies
Please note that if you disable or refuse cookies:
- Some parts of our website may not function properly
- You may need to manually adjust preferences each time you visit
- Certain features that rely on cookies (like remembering your preferences) may not work
Essential cookies cannot be disabled as they are necessary for the website to function.
7. Cookie Consent
When you first visit our website, we may display a cookie consent banner informing you about our use of cookies. By continuing to use our website, you consent to our use of cookies as described in this policy.
You can withdraw your consent at any time by:
- Changing your browser settings to block or delete cookies
- Using opt-out tools provided by third-party services (e.g., Google Analytics opt-out)
- Contacting us at hello@purelydata.ai
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
9. More Information
For more information about how we handle your personal data, please see our Privacy Policy.
If you have questions about our use of cookies, please contact us: